Does this mean that you get the best prices if you book Southwest airfare today? Maybe, maybe not. From what I can tell by reading people's experiences, sometimes the best price is on opening day, and sometimes not. But the good thing about Southwest is that if the price goes down in the future, you can call and get a credit for the amount to use for a future flight. Or if you booked on miles, you can get the miles refunded to your account for no charge.
Since we have Southwest miles that we were hoping to use for trips this summer, today I felt like I was Christmas shopping with no bills! I found summer flights from Dallas to Denver for $73 (or 3777 Rapid Rewards points) one-way. I will be surprised if the fares go much lower than that, based on what I've been tracking. However, I'll still check the Southwest website a few times a week to see if prices go down before our trips. (Note: this same route would cost 12,500 points one way on most other major airlines).
|Denver--photo credit Pinkmag.com|